- Soft leather upper that moulds to the shape of the foot
- Lightweight and flexible sole for natural movement and healthy foot development
- Leather linings to absorb moisture and help keep feet dry and comfy
- Everyday elegance with heritage hues
Start Rite's history dates back to 18th century Norwich, where a leather worker called James Smith began offering the first ready-made, off the peg footwear. Following the First World War, the company began to produce footwear specially designed for children, which gave their unique feet room to grow. The name "Start-rite" was first used in the 1920s and the iconic twins logo was introduced a decade later. Start-rite began to focus primarily on children's shoes in 1952. They received the Royal Warrant in 1955 after supplying the Windsor children with shoes. In recent years they have evolved to use two hundred years expertise to meet the needs and desires of today's children.