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Privacy Policy


Privacy Policy

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.coolboysshoes.com or www.coolgirlsshoes.com you are accepting and consenting to the practices described in this policy

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Cool Boys Shoes, Kingswood House, Pittville Circus Road, Cheltenham, Gloucestershire, GL52 2PZ.

The Personal Information We Collect and Use

Information You Give to Us:

You may give us information about you by filling in forms on our sites https://www.coolboysshoes.com or https://www.coolgirlshoes.com (our sites) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site or app, place an order on our site or app, give us your contact details at trade shows or events, when you report a problem with our site or app and when you email us with an enquiry. The information you give us may include your name, address, e-mail address, phone number, and payment method used to make a purchase.

Information We Collect Automatically:

Our servers, logs and other technologies collect certain pieces of information about you automatically. This information helps us to deliver and improve our services, analyse usage and improve the user experience. We collect information about how you use our services, such as the types of content and products you view or search for, the frequency and duration of your activities, and page interaction information. We only share data with third parties as described in this policy or where the law permits or requires it.

On each of your visits to our site or app, we may automatically collect the following information:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.


Our website and app use cookies and other technologies such as unique advertising identifiers to collect information about your activity, browser and device. This helps us to provide you with a good experience when you use our website and app, to improve our site and app, and to build a profile of our users. Some of this data will be used in aggregated or statistical form, which means that we may not be able to identify you individually.

If you prefer, you can remove or disable browser cookies using the settings on your browser or device. However, removing or disabling cookies could affect the availability and functionality of our services. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy, below.

How We Use Your Personal Data

The General Data Protection Regulation (GDPR) sets out a number of different lawful grounds under which companies may collect and process your personal data, including:


In some situations, we will ask your consent to process your personal data. We will always make it clear to you what data we are collecting and how we process it.

Legal Obligation

We may need to collect and process your data to comply with the law, such as in the case of suspected fraud or criminal activity.

Contractual Obligation

In the case that you make a purchase, we must process your personal data to comply with our contractual obligation to fulfil your order.

Legitimate Interest

In some situations, we process your personal data to pursue our legitimate interests which are reasonably expected as part of running our business and do not negatively impact your fundamental rights, freedoms or interests. Examples of this are to tailor adverts to your interests according to your shopping history and to send you marketing emails and/or product updates.

The table below shows our purposes of processing each category of personal data and our legal basis for processing.

Category of Personal Data

Purpose of Processing

Legal Basis for Processing Under the GDPR

Name and Contact Details

Fulfil your order

Contractual obligation

Send order updates and service messages by email or SMS

Contractual obligation

Send marketing information by email, post or SMS

Legitimate interests

Fraud prevention and detection

Legal obligation

Show you Cool Boys / Girls Shoes adverts as you browse social media and the web

Legitimate interests

Improve our website and user experience

Legitimate interests

Tailor adverts according to your browsing behaviour and preferences

Legitimate interests

Tailor marketing communications to your preferences

Legitimate interests

Contact history with Cool Boys / Girls Shoes (e.g. phone, email or social media)

Provide customer service and support

Contractual obligation

Payment information (we do not store this information)

Take payment and process refunds

Contractual obligation

Fraud prevention and detection

Legal obligation

Information about your device and how you use our website

Improve our website and user experience

Legitimate interests

Tailor adverts according to your browsing behaviour and preferences

Legitimate interests

Tailor marketing communications to your preferences

Legitimate interests

Geo-location data collected by our mobile app, if you allow location data via your device settings

Send location-relevant push messages and allow you to find your nearest stockist

Legitimate interests

Data you provide us in our mobile app about your children, including name, gender, date of birth and foot measurements

Tailor your shopping experience based on products available in your child’s size and appropriate to their age and gender

Legitimate interests

Send reminders via push messaging and email, where you have set your preferences to receive these, to re-measure your child’s feet at intervals appropriate to their age

Legitimate interests

Inform our product development according to shoe sizes at different ages

Legitimate interests

We rely on legitimate interests as a processing basis for the purposes of segmentation, targeting, marketing and personalisation of our content. To do so, we conducted a stringent 'Legitimate Interests Assessment'. We carefully balanced our legitimate interests with any impact on you, whether positive or negative, and with your rights. In short, our legitimate interests in processing your data are to give you the best service and experience through highly relevant and targeted content and to ensure the commercial viability of our eCommerce channel. We do not use your personal data for processing activities where our interests are overridden by the impact on you unless we have your consent, are required to fulfil our contractual obligations, or are otherwise permitted or required to by law, as shown in the above table.

Who We Share Your Personal Data With

As part of providing our services, we share your data with the following types of companies:

  • Companies involved in processing your order, such as payment service providers and delivery companies

  • Professional service providers, such as advertising partners, website hosts, software engineers, marketing agencies and data insight agencies who help us to run our business

  • Credit reference agencies and fraud prevention agencies

  • Companies approved by you, such as social media platforms

We will only share the information they need to perform their specific services and they may only use your data for the specific purposes outlined in our contract with them. Should we stop working with a third party for any reason, your data will be either anonymised or deleted. We will not share your personal information with any other third party.

To help personalise your journey and to improve our business and services, we use mainly the following companies, and on occasion others who will process your personal data as part of their contracts with us.

Royal Mail






Amazon Web Services

UK Mail

CBF Fulfilment


Transfer of Your Information out of The EEA

The European Economic Area includes all EU Member countries as well as Iceland, Liechtenstein and Norway.

Your information may be transferred to and from the United States of America. This website uses Google Analytics, a web analytics service provided by Google, Inc. which uses cookies to help the website analyse how individuals use the site. Please see our Cookie Policy below for more information about how cookies work. The information generated by the cookie about your use of the website, including your IP address, is transmitted to and stored by Google on servers in the United States of America. Google will use this information to evaluate your use of the website, which we may then use for marketing purposes, such as letting you know about new products and promotions.

Google are registered under the Privacy Shield, which means that they have committed to provide equivalent standards of care when processing your personal data as we take ourselves.

How Long We Will Keep Your Personal Information

Generally, we will hold your information for up to ten years from the date of your last purchase or use of our site or app.

In the case that we are required to meet legal requirements, resolve disputes, prevent fraud or abuse, or enforce our terms and conditions, we may hold some of your data after this time.

Your Control Over Your Information

Under the GDPR, you have the right to:

  • Be informed about how your personal data is used

  • Access the personal data we hold about you

  • Request that we rectify any incorrect information that we hold about you

  • Receive the personal information that you have provided to us in a structured, commonly used and machine-readable format

  • Request that we transfer certain elements of your data to another data controller

  • Request that we erase your personal data in certain situations

  • Object to processing of your personal data

For more information on your rights and the situations in which they may apply, please read the Guidance from the UK Information Commissioner’s Office (ICO) on individual rights under the GDPR.

If you wish to exercise your rights, please contact The Data Privacy Manager and Data Controller, Cool Boys / Girls Shoes, Kingswood, Pittville Circus Road, Cheltenham, GL52 2PZ. Alternatively, you can email our Customer Service team at enquiries@schoolloafer.com

To respond to your request, we will need you to provide enough information to identify you, proof of identity and address, and the information to which your request relates. We endeavour to respond to all such requests within one month.

Keeping Your Data Secure

We have security measures in place to prevent personal data being lost, accessed, or used in an unauthorised manner, as well as procedures to deal with any suspected breach. Only those with a genuine business need have access to your data and these individuals will process your information in an authorised and confidential manner. We will notify you of any suspected security breach and, where we are legally required to do so, notify the appropriate regulatory body. All information you provide to us is stored on secure servers and protected by a security firewall. We do not collect or store any payment information, including card details. Instead, we work with third party secure payment providers to ensure your payment details are safely processed.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site or app; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Where we have given you a password which enables you to access certain areas of the site or app, you are responsible for keeping that password confidential and the password should not be shared with anyone.

Links to Other Websites

The site and app may from time to time contain links to and from other websites. If you follow any of these links please note that these websites have their own privacy policies and we do not accept responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Contact Us

If you wish to contact us please write to The Data Privacy Manager and Data Controller, Cool Boys / Girls Shoes, Kingswood, Pittville Circus Road, Cheltenham, GL52 2PZ.

Alternatively, please email our Customer Service team at enquiries@schoolloafer.com.

If you feel we have not been fair or honoured your rights or have not dealt with your complaint fairly and reasonably, you can complain to the UK's Information Commissioner's Office. Please visit their website for more details: https://ico.org.uk/

Updates to This Privacy Policy

This Privacy Policy was published on 23rd May 2018 and last updated on 23rd May 2018. Any changes made to this policy will be published on this page.


Data Controller

Any person, authority, agency or body who either wholly or partly determines the purposes and means of processing personal data.

Data Subject

A natural person whose personal data is processed by a controller or processor.

Encrypted Data

Personal data that is protected through technological measures to ensure that data is only accessible to those with specified access.

Personal Data

Any information related to a natural person, or ‘data subject’, that can be used to directly or indirectly identify the person. This includes identifiers such as a name, identification number, location data, online identifier and factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.


Any operation performed upon personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


This policy is provided to ensure you understand what cookies are, that you are fully aware of the cookies we use, and that you know how these relate to your privacy online.

What Are Cookies?

Cookies are small text files that contain letters and numbers, which are placed on your computer or device when you visit a website. On later visits, this data is then returned to that website, allowing the website to recognise your PC, mobile, tablet or other device as you browse. Cookies are not computer programs and cannot be used to transmit viruses.

Data transmitted by cookies will never contain your name, address, phone number or payment details.

Why Do We Use Cookies?

Cookies are very important in helping us to monitor the use of our site and app and to help us improve the services we are able to offer you. Cookies can serve many different functions. For example, they allow us to recognise you automatically when you visit our site or app so that we may personalise your experience and provide you with a better service. Cookies allow us to remember whether you are logged in and what items you had placed in your shopping basket. We also use cookies for fraud prevention purposes and use cookies with our partner marketing agencies to serve you appropriate advertising as you browse the internet.

Types of Cookies That We Use

Session (or Transient) Cookies

Session cookies are stored in your device's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your device when the browser is closed. They allow you to move from page to page without having to log-in repeatedly. If your browser is set to refuse these cookies from our website, you will not be able to complete a purchase or take advantage of certain site features, such as storing items in your shopping basket.

Persistent (or Permanent) Cookies

Persistent cookies are stored on the user's device memory and are not deleted when the browser or app is closed. They are used to keep your preferences for the website or app, so they will be remembered for your next visit. They are also used to collect information about the numbers of visitors, the average time spent on a page and analyse shopping behaviour on the website or app. This information is used to find out how well the website and app work and where they can be improved.

Flash Cookies (or Locally Shared Objects)

You may have Adobe Flash installed on your computer. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. Flash cookies can back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. Therefore, a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.

Third-Party Cookies

Cool Boys / Girls Shoes works with selected companies to provide additional content and services and these companies may also set cookies on our behalf. Most of these companies use both session and persistent cookies, which are used to deliver relevant adverts to you, limit the number of times you see an advert and help us measure the effectiveness of our advertising campaigns. Cookies do not contain sensitive information such as your name, address, phone number or payment details.

Sharing with Social Networks

If you use the buttons that allow you to share products and content with your friends via social networks like Twitter and Facebook, these companies may set a cookie on your device memory. Find out more about these here:

By using our website, you agree that we can place these types of cookies on your device.

Contact Us

Questions, comments and requests regarding this Cookie Policy should be addressed to The Data Privacy Manager and Data Controller, Cool Boys / Girls Shoes, Kingswood, Pittville Circus Road, Cheltenham, GL52 2PZ.

What Cookies Do Cool Boys / Girls Shoes Use?

To make it easier for you to understand how our website app uses cookies, we have grouped them into simple categories. This information is provided to you in an open and transparent manner, so that you can understand how cookies improve your user experience and so that you can make an informed choice in allowing their usage.

Necessary Cookies – important to the technical operation of the site to ensure that it performs as users would expect.

Site Experience Cookies – used to support your experience of the site and app, including user-entered options and site navigation support. These types of cookies do not generally collect personally identifiable information

Performance and Operation Cookies – used in the management of the site and app, recording data such as visitor numbers and web analytics. Limited personally identifiable information may be collected.

Marketing Cookies – track browsing preferences and activity to build a profile of search and browsing history and to serve relevant and/or personalised marketing content. We may collect personally identifiable information and use this to display targeted advertising, which may also be shared with third parties for the same purpose.

Turning Off and Deleting Cookies

Many browsers and devices allow all cookies as a default setting. You can manage the cookies that you allow on your device through your internet browser or device. You can also ask to be alerted every time a cookie is offered. Please be aware that many interactive functions of a website are dependent on cookies and therefore turning off or deleting cookies can impact the functionality of a website or app. For some website or app pages requiring a login or authentication, cookies are mandatory and choosing not to accept cookies will likely mean you will be unable to access those pages.

Different web browsers manage cookies in different ways. Below you can find information, directly from the manufacturers, to configure your browser settings.

We do not have control over the third-party sites contained in the above links. No liability can be claimed if the information provided on these sites is inaccurate. Please remember that when you link to a third-party site or request a service from a third party, this Privacy Policy no longer applies.